Incorporating artificial intelligence into your coaching practice can dramatically change the way you support your clients. Whether you’re using AI tools to analyze data, personalize learning paths or improve communication, there’s virtually limitless potential to leverage AI for positive strategic outcomes in coaching.
Here, Forbes Coaches Council members share insights on how they’re currently using AI to improve their effectiveness as coaches. Their tips below can help you integrate AI tools and technology into your coaching toolkit that will help drive great results and client satisfaction.
1. Create Customized Coaching Narratives
We use AI to create a customized coaching narrative for every client. They fill out a form at the start of the coaching relationship, and then we input those answers into AI. It generates a detailed narrative about the person, why they probably show up the way they do and what their coaching goals should be based on their answers. The client and I review this. It generates great insight. - Justin Patton, The Trust Architect Group
2. Analyze Communication Patterns And Emotional Cues
I am integrating AI-driven behavioral analytics into my coaching practice to enhance self-awareness and leadership effectiveness. By leveraging AI to analyze communication patterns and emotional cues, I gain deeper insights into my clients’ strengths and blind spots. This enables me to tailor coaching strategies more precisely, accelerating personal transformation and achieving strategic objectives. - Deepa Vohra Bahl
3. Train AI On Your Material To Provide Relevant Feedback
One way I’m leveraging AI is to provide detailed feedback to my career coaching clients on their résumés. The AI tool is trained on my proprietary material and is able to provide clients with relevant feedback that aligns with topics that were taught in my coaching program. The objective is for the targeted feedback to further coach clients on how to update their résumés to get desired results. - Peju Adedeji, Your IT Career
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4. Help Clients Develop Their Writing Style
I find AI to be valuable when working with those I’m coaching to help them become more powerful professional writers and marketers. While they may have solid writing skills, they’ve often not been exposed to fluid, dynamic and empowered styles that captivate readers. Through AI, we can quickly reimagine their content so they can see what is possible and use that as a guide in developing their unique style. - Laura DeCarlo, Career Directors International
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5. Organize And Utilize Curated Topics
I have been leveraging NotebookLM from Google to organize the leadership topics that I follow. With each notebook, I can upload the articles I have curated and then have NotebookLM generate FAQs. For example, on the topic of board diversity, I can generate Q&As that I can then easily share in a workshop or LinkedIn post. - Kelly Huang, Coach Kelly Huang
6. Use An AI Note-Taker During Online Client Calls
I use an AI note-taker that allows clients to see how they are perceived during an online call. Since much of our work is done remotely, clients can hone their communication skills. Additionally, we created a framework to help leaders understand the top 10 leadership mindsets and skills necessary in the age of AI. - Maureen Metcalf, Innovative Leadership Institute
7. Convert Job Descriptions Into Interview Prep Documents
I’ve created prompts to convert job descriptions into interview prep documents, accelerating the process so clients can focus on crafting aligned stories. We also use AI to ideate thought leadership topics and generate starter LinkedIn posts for refinement. By streamlining the mundane, AI frees up time for deeper strategic work. - Gina Riley, Gina Riley Consulting
8. Make Leadership Development Affordable And Scalable
We are developing an AI executive coach trained using our proprietary leadership content (book, articles, proven strategies and tools) that was developed over 16 years of coaching leaders. This will be integrated into our leadership development platform, which makes leadership development more affordable and scalable, while still tailored to the individual. The combination is a powerful alternative to coaching. - Neena Newberry, Newberry Solutions
9. Analyze Behavioral Patterns And Leadership Styles
I leverage AI to personalize and enhance my coaching programs. AI-driven assessments analyze behavioral patterns and leadership styles, giving deeper insights into client challenges. I also use AI tools to monitor progress and provide real-time feedback, allowing for dynamic strategy adjustments. This ensures tailored, data-driven coaching for more impactful and measurable results. - Dr. Ari McGrew, Tactful Disruption®
10. Utilize Habit Tracking And Reinforcement Tools
I’m leveraging AI to help clients maintain new habits by using AI-powered habit tracking and reinforcement tools. These tools provide real-time nudges, reminders and progress tracking based on each client’s behavior. By analyzing their consistency and offering personalized feedback, AI helps reinforce positive habits and keeps clients accountable. - Stephan Lendi, Newbury Media & Communications GmbH
11. Expand Upon And Vet Ideas
We use AI as a firestarter—an accelerator of our good work. It allows us to see a different point of view. If we have an idea, AI helps add to it and take it down different paths. But the key for us is that we own the before and the after. Nothing goes out from a pure AI perspective without a human editor overseeing the use of ethical best practices. It helps us vet ideas, but we keep the fire. - John M. O’Connor, Career Pro Inc.
12. Teach Clients To Use AI For Problem-Solving And Productivity
I’m integrating AI into my coaching by teaching clients to use it for problem-solving and to increase productivity. Recently, I created an AI prompt guide to help leaders brainstorm measurable objectives and key results for strategy implementation. This approach enhances strategic planning and goal-setting, empowering clients to leverage AI for more effective decision-making and performance tracking. - Ula Ojiaku, Mezahab Group
13. Use The AI Avatar Of An Experienced Coach
In my executive coaching, I use Marshall Goldsmith’s AI avatar. It’s designed to share the best leadership expertise at scale. It provides authentic answers to management and leadership questions, drawing from his knowledge, experience and voice. Users (me and my clients) can receive tailored advice aligned with Goldsmith’s approach. His AI bot gives access to his insights anytime and is widely available. - Dominik Szot, MIA
14. Assess Emails And Meeting Transcripts
One way I’ve used AI in my coaching is to analyze communication patterns in executives’ interactions. For instance, I employed an AI tool to assess a leader’s emails and meeting transcripts, uncovering subtle biases and cultural misunderstandings. This insight allowed us to strategically improve their cross-cultural communication skills, enhancing global team cohesion and effectiveness. - Kerri Sutey, Sutey Coaching & Consulting LLC
15. Engage With AI As A Practice ‘Coachee’
In my coaching practice, I’ve taken an unexpected approach by flipping the script—using AI as my “coachee.” I engage with AI as though it’s a leader seeking guidance, asking it to solve problems or navigate challenges in business. This process forces me to refine and simplify complex concepts, sharpening my ability to communicate strategies for leadership practices with precision and clarity. - Thomas Lim, Centre for Systems Leadership (SIM Academy)
16. Analyze Language Data And Tone From Sessions
I’m leveraging AI to analyze client language data and tone from our sessions to glean insights into a client’s emotional state, areas for potential vulnerability and coaching priorities. By identifying subtle emotional cues that even experienced coaches may miss, my goal is to develop a personalized, data-driven understanding of each client to help them achieve meaningful career and life goals. - Jonathan H. Westover, Ph.D., Human Capital Innovations
17. Leverage Chatbots For On-Demand Support
Use AI-powered chatbots to provide clients with on-demand support and resources. This allows clients to access guidance and information whenever they need it, facilitating continuous engagement and helping them stay accountable to their goals, ultimately leading to improved outcomes and a more supportive coaching experience. - Krystyna Larrave
18. Use Real-Time Progress Tracking For Clear Next Steps
In my business coaching practice, I use AI to analyze client evolution and ensure that the next strategic steps are clear and effective. By tracking their progress in real time, I can adjust strategies swiftly and help leaders focus on the actions that will drive the most impactful results, keeping them aligned with their long-term goals. - Carlos Hoyos, Elite Leader Institute
19. Offer Clients An AI Coach Between Sessions
To my coaching clients, I offer an AI coach that helps answer their questions between sessions. This bot is designed to support the client’s thinking process rather than offering generic responses. It serves as a thought partner with access to relevant information. AI in coaching provides an opportunity to optimize time and focus on the aspects that only human-to-human interaction can address. - Daria Rudnik, Daria Rudnik Coaching & Consulting
